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What is an Artist's rating?

An artist's rating is the index that measures his fame and allows us to estimate the value of his works. The quotation is obtained by auction on the secondary market. The price of an artist can fluctuate depending on the economy, the artist's career. To be credible, the listing must be sustainable over several years.

It gives buyers, sellers, dealers, auctioneers, experts near insurance companies, brokers, museum curators and notaries in estates to have a solid starting point for any appraisal. It reassures by situating the artist.

If the artist is not yet on the secondary market, his rating can be assessed according to the following criteria: the number of exhibitions in which he has participated, the prestige of the places (museums, galleries, foundations) in which he has been exhibited , the number and name of its collectors, the quality of its communication, the quantity of sales made and the average price of works sold, etc.

To determine the value of a painting or a sculpture is to communicate an estimate range between a low estimate and a high estimate. Often, the lower estimate is the reserve price at auction, below which the work will not be sold. This allows you to determine an average value of your property. The artist's quotation for sale is based on the auction or hammer price.

The valuation of Artcertificate

Legally, the artist's estimate can only be carried out by an expert approved by a court, it is the only official valuation valid before the courts and insurance companies. All other odds are only indicative and have no legal or commercial value on the understanding that prices are free and that the market rules in purchases / sales.

Artcertificate has chosen to use the term 'certificate of value' so as not to cause confusion with the official artist rating of legal experts.

The certificate of value is therefore an estimate of the value of the artist's works, it is written by the artist himself using an AI software which determines a value for him according to the criteria he has entered, he does not has no value in court or with insurance companies.

Why establish an artistic rating?

- Each artist has the right to have a quotation on the financial value of his works, in particular based on the sales prices normally practiced.
- A quotation allows the Artist to establish sales prices that are consistent with the market, his partners and his previous sales.
- This is important information for the buyer from a perspective of valuation and development of the artist.

What is the price of works by a beginning artist?

There are no rules for this since it is the law of supply and demand! Usually beginner artists set the price of their work by making a synthesis, material costs, time spent, complexity of subjects and apply a point system depending on the format of the work.


What makes a work of art valuable?

In the art market, the attribution of the different values ​​of a work of art depends on circles of people who determine the recognition of the work in its temporality. From experts to the general public, including specialists in the public and private sectors. As for market value, it is a matter of the law of supply and demand.

There are 4 groups of people who can help define the value of a work of art:
1. The circle of artists themselves: their opinion is fundamental, all the more so if the artist is innovative and escapes the criteria of usual and traditional judgments.

2. Specialists and experts: a multitude of entities can contribute such as experts, critics, curators and curators.

3. Merchants and collectors: their influence is extremely important, especially during private transactions.

4. The general public: initiates or novices who, with the digital transformation and the internet, have a much greater influence than before.

For an artist, how do you set the price of a work?

This is a real problem in the life of an artist, and it is completely legitimate. The problem is that a work of art has no real practical use; it cannot in any case be compared to a piece of furniture or an automobile. A work of art has a soul or an aura and contains a strong emotional charge. From there, defining the value of a work of art is relative and subjective.

In other words, setting the price of a work of art is completely free and does not follow any existing regulations. Only common sense and certain realities are to be taken into account.

Visual quality

Beyond the notion of 'beauty', the accuracy of the drawing, the harmony of the colors as well as the complexity of the composition are elements that play a lot. A trained eye will immediately recognize a deliberate, hazardous or failed effect. The visual quality partly determines the value of the work.

The artist's journey

The buyer needs to be confident, he needs to be reassured about his purchase or his investment. The number of personal or group exhibitions, auctions, competition wins, etc. are all proofs that make you an interesting artist, and help give you value. There is, of course, love at first sight for your artwork, but the buyer wants to be sure of getting a good deal and getting added value for any resale.

The technique used

We have to face the facts, there is a hierarchy among the pictorial techniques. Oil painting trumps all others, including pastel and watercolor. It is the unfortunate charcoal or graphite pencil drawing that is dominated by all the others. Just as marble sculpture will prevail over ceramics or even the earth. This hierarchy is based on the complexity of the mastery of materials.

The format

For a beginner or unknown artist, the price is based on the size of the canvas. If we take the standard French formats as a reference, it takes more or less € 20 per point. For example for a 12P format (61x50cm), the calculation to do is 12 x 20 € = 240 €

The market in which you operate

The scope of your sales network: local, regional, national or international market. If you are a total stranger then it is inappropriate to charge high rates. It's best to start with low prices and increase them as you sell. The importance of your acquaintance network is important because it is it that will influence the market for complete strangers. It can propel you to the international level.

Market price

When selling a work on the market, it is better to find out about the prices charged for a more or less equivalent work. Your prices will be readjusted depending on where you are selling. The prices charged in a small town are different from those in Paris, New York and Tokyo. It is important to adapt to the environment by adjusting the price (upward or downward) to promote sales.

The law of supply and demand

The price fluctuates according to the number and the desire of buyers with the inevitable law of supply and demand. From a low price when buyers are scarce or hesitant, to a high price when there are many and determined.

The notion of temporality is a key factor.

For example, we know artists like Van Gogh where time played a spectacular role with works worth a few hundred francs during his lifetime and estimated at tens of millions today, if not priceless.

expertiZ – 08/2019 © expertiz.ch

The certificate of authenticity

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When artists sell their work, they must provide a Certificate of Authenticityin order to be more professional and give all the guarantees to the buyer. A Certificate of Authenticity is essential for the attribution of a work.

Without a Certificate of Authenticity, it's impossible to determine the artwork's origin or to attribute it to an artist. The only value it has will depend on its size, the technique, the materials, and the subject represented.

A Certificate of Authenticity is the key to the successful sale of your works. You must provide a Certificate of Authenticity to the buyer (even if he or she does not ask for one) along with the invoice.

Without a Certificate of Authenticity, most doors will remain closed; no estimate, no transaction. A Certificate of Authenticity is mandatory to establish that a work of art is authentic and has been created by the Artist.

No mention in a raisonné catalog about the financial value of the artwork. Without a Certificate of Authenticity, it's impossible to evaluate the artwork, its only value depends on its size, its technique, the materials used and the subject represented.

What is a Certificate of Authenticity?

A Certificate of Authenticity is a document that is used to attribute a painting, sculpture or photograph to an artist. Important: an invoice cannot serve as a Certificate of Authenticity.

What is the value of a Certificate of Authenticity?

The value of a Certificate of Authenticity depends on the authority of the person writing it, if he or she is recognized by all professionals as the most competent for this subject or artist at the time the certificate is written.

What is the purpose of a Certificate of Authenticity?

Requesting and getting a Certificate of Authenticity allows collectors to:

1. Establish the identity and authenticity of the artwork of art
2. Keep a record of the origin of the acquired artwork
3. Quickly assess its value over time, especially if the artist is or becomes popular
4. To guarantee the authenticity and value of the artwork when it is resold

Providing a Certificate of Authenticity allows artists to:

5. Ensure the authenticity of their creation
6. Facilitate the future of the artwork and its identification
7. Offer a valuable service to your buyers
8. Build credibility within your community

Artcertificate's Blockchain

Certificat Blockchain

Artcertificate allows artists and professionals to create and register certificates of authenticity which will then be included in the Blockchain on the Ethereum network. A specific option allows the transfer of any certificate to the Blockchain with one click.

What is: Artcertificate Blockchain?

It's a fully managed Blockchain registration service that facilitates the creation and management of a scalable network of blockchain and distributed registry technologies used for COA Certificates of Authenticity. All COA's can be registered on the blockchain with one click and get a certificate of authenticity on Artcertificate's Blockchain (COABC).

Decentralized management:
A blockchain allows Artcertificate to create COA certificate of authenticity records where different members of the network can check the authenticity of the records without the need for a reliable central authority (Control is done outside of Artcertificate). Each party, known as a member, has a peer node in the network.

Artcertificate Blockchain uses a reputable block chain framework.

Ethereum is perfect for highly distributed block chain networks, where the transparency of data from all members is important and allows all participants in the network to independently verify the activity of every member. Ethereum also allows us to join a public Ethereum block chain network.

The register is decentralized and managed by an Ethereum blockchain that is shared among the members. The control of the registrations is independent from Artcertificate. The registration of the COA is made following the specific request of the applicant.

Certificat Blockchain



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